澳洲国立大学市场营销学
澳洲国立大学市场营销专业硕士可为学生提供博士深造的机会,无专业背景的学生也可以进入该专业学习。本专业提供了多个商业领域可供学生深入研究,包括如会计、财务或业务信息系统。该课程是由学术型教授授课,学生可以接触到商业领域的学术研究,提高他们的学术能力。立思辰留学360指出。在学习期间,学生也能能够获得学术研究的技巧,从而自己进行独立研究。
澳洲国立大学市场营销专业课程
Year 1
Semester 1
Managing in a Global Context
Technology and Project Management
Evidence-Based Management
Marketing and Stakeholder Communications
Semester 2
Strategic Management
Organisational Behaviour
Entrepreneurship and Innovation
Leading People and Change
Year 2
Semester 1
Brand Strategy
Consumer Behaviour & Analysis
2 Elective or Specialisation Courses
Semester 2
Applied Market Research
Digital Marketing Communications
2 Elective or Specialisation Courses
Specialisations
Business Information Systems
Entrepreneurship and Innovation
International Business
Leadership
Management Core
Management Essentials
Marketing
Project Management